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What is in a name?

I have decided that I am going to make a conscious point of not referring to the artisans venture as an ‘arts and crafts fair’ anymore. I find that it just puts off too many people from even considering having a look and finding out more when I use that phrase.

Having done by ‘chugger’ impersonation on Saturday, I found it very difficult to make it sound appealling to the younger studenty and professional types in a single sentence. Those that did stop to give me a chance to explain ‘got it’ straight away and were happy to pop into the venue to check it out, but people have a natural adversion to being stopped on the street and I got a lots of turned up noses when I used the ‘c’ word.

I think I am going to keep it simple and just say the ‘Made by Artisans Show’ – does that do what it says on the tin or am I just kidding myself? Suggestions gratefully received.

4 replies on “What is in a name?”

I agree. The very word “craft” seems to make people expect cheap tat and then they’re suprised to find quality handmade items which cost more than 50p. I was chatting to someone on the day (can’t remember who, maybe PennyDog?) and they suggested we use the word “design” instead.

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