What is in a name?

I have decided that I am going to make a conscious point of not referring to the artisans venture as an ‘arts and crafts fair’ anymore. I find that it just puts off too many people from even considering having a look and finding out more when I use that phrase.

Having done by ‘chugger’ impersonation on Saturday, I found it very difficult to make it sound appealling to the younger studenty and professional types in a single sentence. Those that did stop to give me a chance to explain ‘got it’ straight away and were happy to pop into the venue to check it out, but people have a natural adversion to being stopped on the street and I got a lots of turned up noses when I used the ‘c’ word.

I think I am going to keep it simple and just say the ‘Made by Artisans Show’ – does that do what it says on the tin or am I just kidding myself? Suggestions gratefully received.

4 Responses to “What is in a name?

  • I agree. The very word “craft” seems to make people expect cheap tat and then they’re suprised to find quality handmade items which cost more than 50p. I was chatting to someone on the day (can’t remember who, maybe PennyDog?) and they suggested we use the word “design” instead.

  • I like Artizans, but feel that it should have something about designers and the fact that they are British perhaps and also handmade showcase

  • Including words like Design/Designer would be good…British Handmade Show/Showcase sounds good too. Craft sounds a bit old fashioned.

  • Yeah it was me, but I believe it was Pink Milk’s idea, and a very good one at that!

Leave a Reply

Your email address will not be published. Required fields are marked *