Tell me more about your brand.
Logo & Branding Specification

Please complete as fully as possible.

Your Name (required)
Your Email (required)
Your Business/Company Name (required)
Website URL – of existing Logo/Brand, if any (required)
Branding Scope
Rebrand: Re-design of existing logo/identity
New Branding
What does your brand stand for? What is the company’s mission? Custom gifts, handmade products, high-end goods, promoting a service?
How did the name come about? Does the name has any special meaning or significance?
What is unique about your company? Why should people choose your company over your rivals?
What would you like to portray as your brand’s personality? What five adjectives would a customer use to describe your company?
Appearance. Please identify the overall style and format for the brand.
Business/Corporate (Clean, strong, limited effects, bold fonts and simple palette)
Bright & Artistic (Bright colours, funky imagery, informal fonts and interesting)
Informal & Simple (Clean lines, simple fonts with limited use of fancy effects)
Other Appearance (Please clarify in the box below)

Fonts You may also use google web fonts to define your fonts. www.google.com/fonts.

Enter any preferred font names and font style
Colours You may also use the free online resource for creating colour palettes and share your palette when completed. www.colourlovers.com/palettes.

Enter any preferred colours/palette
Usage. Where will the logo be predominately used and in what context.
Mainly Online/Digital
Mainly Printed/Hardcopy
Equal Combination of Both Digital and Print
Other (Please clarify in the box below)

Example Brands and Logos. Please list any website for key competitors or those which you like and will assist with the design process. Please also state what you like and what you dislike about each example.
Example 1: Enter the URL

Enter what you like and dislike

Example 2: Enter the URL

Enter what you like and dislike

Example 3: Enter the URL

Enter what you like and dislike
Once this form has been submitted, we will contact you to confirm receipt and clarify any points that need further discussion and changes. Following agreement by both parties, the final specification will form part of the formal agreement and terms for the project.

You will be sent a copy of this form for your records.
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Branding specification.

The following document will assist Who Ate My Crayons Ltd. to understand your requirements during the design process of your branding.

Please provide as much information as possible.

Once this document has been agreed by both parties, it will form the official agreement and specification for the project.

A copy of this form will be sent to your e-mail address for your records.