Promote at every possible opportunity

I have recently been obbessed with stationery, decorative papers and packaging, so much so that my friends are probably a little sick of hearing me harp on and on about using the back of business cards to promote. It doesn’t help that a little gift wrapping boutique has opened 100 yards down the road from me (more about that another time).

I have been working on business card designs for a couple of clients and I do like the idea of Moo cards because they give you the opportunity to use up to 50 different images on the back of your cards. But, that comes at a cost. I think we worked it out to around 31ish pence per card for their standard 50 cards. For that sort of money I would only be giving them to family and friends!

So here I am harping on about the different ideas you could do yourself for the back, not just limited to printed images, you could create little artwork or illustrations, use beautiful papers with textures or even use photographs. I gave a client one of my cards yesterday which I had decorated with some textured raised suede effect papers and it made him stop and ask me about it.

Anyway, photography friend turns around and tells me “hmmm, I am not convinced.”

Sometimes actions speak louder than words (or nagging aka ‘life coaching’)…


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