Pretty poo

Did that title get your attention? Thought it might. Don’t panic, I haven’t gone all gross and lost the plot, well not the whole plot anyway.

I was recently asked to work on a new logo for the lovely Hayley at Ruby Wren Designs. Hayley is a designer and creates some fabulous cards using the most eco of materials, elephant poo! Her handcut designs make great use of the paper stock which is thick and very soft, it doesn’t smell either, which is always a bonus in a greetings card.

Hayley wants to take her business to the next level, she is taking part in the Princes Trust scheme and wanted to refresh her branding in line with her new online shop, website and blog (more on that another time).

My brief was something delicate and pretty using a pastel colour palette. I came up with a couple of ideas, but I definately had a favourite. I was delighted when Hayley choose the ‘right’ logo. After a few tweaks, we came up with this. Ta-da!

I am really pleased with this design. I think it really captures Hayley’s sense of style and the unique nature of her cards. I am looking forward to watching her business blossom and grow in 2010.