A couple of months back I did some work on Little A Designs’ old e-commerce website and blog. It was a straight forward change of some elements of the shop page and creating some new styles for the blog. I really enjoyed working with Marna, she’s super creative and has a clear direction on the style and format she likes.
So, it was a great pleasure and privilege to be asked to help Marna completely define and devised a totally new concept for her shop when it came for time for her to re-invent herself (a la Madonna style, but minus the boob tassels).
I asked Marna for a design brief. What I got was a mood board in a box full crammed full of her favourite ribbons, washi tapes and fabrics along with some screens of design elements she liked.
It was rather difficult for me to not want to use all the delicious ideas, I had to use my restraint, imagine that! I came up with three different concepts all using different design elements that had been outlined. It’s always a nail-biting time for me when waiting for feedback on initial concepts, because although I love the designs I send off to a client, there is always the fear of them not being not quite ‘right’.
I need not have feared. Marna loved them all, and do you know how I could tell? She sent me a picture with different parts of all three designs cut and paste (literally) onto a new hybrid design.
I had hand-written notes and comments on the various elements and also suggestions on what would work. I would soon get very used to this sort of feedback ML style.
We worked on refining the design further with each revision until we came up with a design that we were both very happy with.
I can honestly say that we were very much on the same wave-length when it came to what worked and what didn’t work. I think I only had to put my foot down once and do a ‘designer strop’ to get my own way.
The final website is a true reflection of Marna and her creativity. From the bits of fabric on the basket/cart area to the crochet frame which she made along with her favourite washi tapes. Most personal were the frames that have been used in the gallery pages which came from her own collection and housed pictures of the gorgeous Lunt family.
Alongside the talents of illustrations of Artwork by Angie and the beautiful product images by Lyndsey James photography, I think that you will agree that this is a real team effort and I for one would not begrudge all the hours that have been put in to come up with such a bespoke and unique product for such a truly inspirational lady.
Please go and have a good old nosey at the site and the blog and treat yourself to something beautiful while you are there.