The very lovely and rather talented designer maker Gail Iredale of Hush Baby Sleeping contacted me recently regarding some work.
In the process, she sent me her logo (which I later discovered that she had devised and then asked someone to translate into digital format for her). The problem was that Gail was not 100% sure about the logo as she felt that the URL didn’t stand out well against the gingham design.
I could see where she was coming from with her design and I knew that it just needed a bit of refining and polishing up. I already had a clear idea of the style Gail liked and so after thinking it over presented her with some ideas. I sharpened up the colours, created a new gingham pattern and added some ‘shabby-chicness’.
The final results are below. I am really pleased with the way it has come out and I think it just goes to prove that if it isn’t broken you don’t need to fix it, but sometimes adding some ‘go faster stripes’ makes it that little bit better!
Now Gail has a vector artwork file of her logo which gives her the freedom to create tiny little stickers to big floor standing vinyl banners. Spanking new e-shop to follow – watch this space!
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