Last year I collaborated with some fabulous designer/maker friends and we produced a cracking Christmas Gift Guide. Due to budget and time-scales we were unable to get it printed in time for the holidays, but we did release the interactive online version (you will need flash enabled on your browsers to view – sorry iPad users).
We had such a positive response to the guide that I was asked if I would consider producing a new one for the new year. I would love to produce a new guide, but I need to make sure that I have enough designers signed up in order to make it viable project.
I put out a tweet asking for interest and was blown away by the level of interest it has generated. Thank you to everyone who responded. So, as promised here is my idea for the new guide. Please bear in mind that these details are in no way set in stone and may be subject to change.
Time frame
I would like to make this gift guide in time for Easter (weekend 6th April), which would mean starting work on this w/c 13th February 2012 with a delivery date of leaflets to Designers on w/c 5th March, allowing enough time for people to distribute accordingly. It’s a very tight time scale of three weeks, from initial design, proofing and printing so I would need massive organisation and co-operation from everyone involved.
The spec
1. Produce a 24 printed page A5 gift guide.
2. Showcase 11 Designers – varied disciplines (no duplicates of products).
3. Each Designer will get a double page spread. Each spread will contain 10-12 products from each Designer.
4. The entire 24 page guide will be produced as an interactive brochure (hosted on my website).
5. Each Designer will get delivered 250 x high quality printed leaflet versions of their individual double page spread laid out as an A5 double sided leaflet. The full brochure will not be printed in its entirety due to prohibitive costs and wanting to keep it affordable for each Designer. Although, this may still be an option if enough people tell me they want a full printed brochure, so never say never.
The cost
The cost for the design work, printing and delivery will be around the £135-150* per Designer (*actual costs TBC).
This is a purely design and print project, each Designer will have to make their own arrangements for distribution and marketing. This would suit individuals or businesses that already have a mailing list of clients they can send out or those who attend regular fairs and exhibitions to utilise as a method of distribution of the leaflets.
What I will need from each Designer:
1. Logo artwork.
2. 10-12 high resolution professional products photography.
3. Summary copy/blurb about your business and a profile photo 🙂
If you think this is something that would suit your business/products I would love to hear from you. You can leave a comment below or you can drop me an email via the contact form.
Thanks again for your interest and taking the time to read this.
