I recently asked by talented artist and illustrator Stacey-Ann to help her refine her logo and branding. Stacey-Ann wanted to re-focus her business more towards fine art and illustrations work and have a more professional and consistent brand image.
I instinctively knew that I wanted to have something quite organic and fluid to reflect the nature and style of her work, very romantic watercolours. We tried a couple of fonts and in the end Stacey-Ann settled on a font that was not too structured, but still had a formality to it. We decided on a lovely palette of rich purples and pinks and the result is now available for you to see on www.creativesque.co.uk/. She has recently ordered some new business cards and they look very smart indeed – see the blog.
I enjoy working with other designers as it’s often refreshing to have very clear direction on what colours and style, not that I don’t like being given a complete freedom either. This is why my job is so satisfying.
While you are there, please do check out her illustrations and paintings. All original and very unique.