Cherry Pie Lane

A while back I recieved an email from Charlie of Cherry Pie Lane (imagine my excitement people), alas, my dream of being paid in the form of cake was quickly dashed, but very quickly replaced by wanting to own lots of beautiful ceramic designs.

Cherry Pie Lane already had an online presence but it was time to upgrade to something that was easier to manage and give the business a new face-lift. Charlie wanted to start using the create.net system for her e-commerce solution. I believe that we found each other through the mighty twitter-sphere, although I am lucky to be in create’s little ‘black book’ of WDK designers and often get referals via that route.

So, Charlie gave me a detailed design brief which was along the lines of ‘I like clean lines, pink gingham and linen’. Simple really.

After a few rounds of revisions, me insisting on ‘less is more’ when it comes to gingham and some whipping sessions (don’t ask) we arrived at the final result. Although I jest about the loose brief, I knew that Charlie had a clear vision of what she wanted and it was up to me to translate that into a website that not only looked delicious but worked for Cherry Pie Lane.

It has been a pleasure to work on this project with such a fun and clever lady and I am thrilled that the website really does let the designs shine and take centre stage. Check out the new website and tell me which designs you love. My personal favourite has got to be the circus inspired designs, but I may just be channelling my inner clown.

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